One of the most common questions I receive is, “how many calories in JOOS?”
As soon as I hear this, my first thought is this person is programed to follow a calorie counting diet, which typically means an eating plan high in processed foods, refined sugars, caffeine, dairy, animal protein and/or wheat.
When we follow a plant rich diet, calories are secondary. The reason is we fill up before we over-eat. JOOS is just unpasteurized, fresh pressed vegetables and some fruit with no additives, preservatives, sweeteners, etc.
The only reason it’s a product is because there’s a brand name, JOOS, on the bottle. When someone eats celery, kale, chard, or some other dark leafy green, they don’t ask how many calories or sugars in it. In fact, in most diets, you can eat unlimited dark leafy greens. Even Weight Watchers includes that.
I do agree that when you drink a pasteurized juice, calories and sugar become an issue because most of the nutrients are killed. That’s why I don’t drink pasteurized products. It’s wasted calories. Likewise, when you eat salad, it’s not the vegetables that are the concern; the issue is the amount of calories in the dressing and all the other stuff that’s added. If people were to consume a predominantly plant rich, whole food diet, calories and sugar content are not an issue. They become an issue when the diet predominantly consists of processed foods, refined sugars, caffeinated beverages, diet sodas, a high amount of animal protein, dairy, alcohol and wheat products.
Our mission is to show people how amazing they feel and how easy it is to follow a plant rich diet. That doesn’t mean to eliminate entirely animal protein, cake and a glass of wine. With this type of diet plan, there are minimal weight issues because you are at your ideal weight. Generally, people feel and look healthier with more energy and balance. There are countless studies showing the healing benefits of a plant rich diet.
See what you feel like when you eat a plant rich diet even if it’s just for 5 days at https://shop.drinkjoos.com/