Many years ago I attended a running camp led by Bill Rodgers. Some of the top runners world-wide were also present. What amazed me was that when we sat on the floor to stretch with our legs in front of us, none of us could sit upright and barely any of us could touch our knees.  

Part of this was because hardly any of us stretched regularly. Another reason is because we built up so much lactic acid that we become inflexible. This also can lead to injuries, crankiness, burn out and even illness (as I experienced).

I teach my 11-year-old daughter, Julia, who is a competitive soccer player, of the need to eat alkaline foods to neutralize the acidity so that she can perform optimally and prevent injury. A week ago before a soccer match, she was feeling particularly tired. I handed her a bottle of our Green Lemonade. After the first sip, her eyes lit up and she said, “Boy Mom, You can feel the difference right away.”

We have become so disconnected to what nutrients do for us and it’s not entirely our fault. After all, look at the typical cereal box. It is fortified with a number of vitamins and nutrients, but they’re really hardly helping us. In fact, we still get sick after eating these fortified foods. The reason is that the nutrients are hardly bio-available in the human body.

When I became sick in my mid-30s from over doing it, I was fortunate to find a nutritionist who was well ahead of her time who advised me that at least 60% of my diet should be alkaline. I started drinking fresh organic juices twice a day and within a week, I recovered.  I felt energetic and balanced. My flexibility improved dramatically and I was able to sleep better throughout the night. The result was so profound that I built a company around fresh organic JOOS.